The ID Agency worked with Nike and Patrick Martinez managing and overseeing the process of creating a custom neon art piece that hung at a media event for the release of Kobe Bryan’s 12th shoe release, the Kobe A.D.  Patrick Martinez created a custom, neon art piece in his signature style that depicted a psychic’s storefront signage, dotted with palm trees, skulls and “five rings,” the number of titles the Lakers won with Kobe. Nike commissioned the art piece to blend the city and Kobe as an homage to his past and future.  

Services: Project Management, Contract Negotiation, Artist Fee Negotiation, Logistics and Fabrication

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