XBOX and Turn 10 Studios choose The ID Agency to launch Forza Motorsport 3

The E3 video game convention is well under way in Los Angeles, California. At Microsoft’s ground breaking press conference on Monday morning, Turn 10 studios announced the latest installment in the Forza Motorsport racing game franchise. Turn 10 and XBOX have retained The ID Agency to launch Forza Motorsport 3 which will set the standard for all racing games to come. The ID Agency produced a VIP event in downtown Los Angeles which was the official kickoff of the game. In attendance were professional racing drivers, representatives from many of the leading car manufacturers, the automotive and lifestyle media as well as automotive influencers and celebrities. Among twelve handpicked show stopping vehicles were the new Audi R8 V10, the new Ferrari California, as well as a state-of-the-art Forza Motorsport 3 racing simulator. This special event is just the beginning of the launch of Microsoft’s launch much anticipated racing game, for more information visit www.forzamotorsport.net