Pirelli Launches MX554 at Dodger Stadium

The ID Agency recently worked with Pirelli to help launch their new MX554 motocross tire. ID organized a special event that was held at Dodger Stadium to showcase the new product line to a group of industry guests and journalists. Guests were treated to traditional stadium food with Cracker Jacks and Dodger Dogs along with gourmet appetizers. The event suite overlooked the entire stadium giving a great vantage point of the track. Pirelli showcased their new product with a presentation that focused on the innovation, technology and the 56 off-road championships. The highlight of the event was the Q&A session with Pirelli's two riders, James "Bubba" Stewart and Davi Millsaps, who were also available for one on one interviews with the press.